Add UTM parameters to
your links with ease
UTM parameters are a common way to track performance of marketing campaigns. Use our tool to easily add them to your links.
This is the URL you want to track. Make sure to include the full URL, including the http:// or https://
This identifies the advertiser, site, publication, etc. that is sending traffic to your website. For example: google, newsletter5, billboard.
This identifies the medium the link was used upon. For example: email, cpc, social.
This identifies a specific product promotion or strategic campaign. For example: spring_sale.
This identifies paid search keywords. If you're manually tagging paid keyword campaigns, you should also use utm_term to specify the keyword.
This is used to differentiate ads or links that point to the same URL. For example: logolink, text
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